Using your Website as a Marketing Tool
Your website is your online representation. Visitors to your website will always use it as a yardstick to the quality of services or products you offer, therefore if it is shoddily done, your services or products will be judged as shoddy.
For any startup or small business, one needs to really invest in a good looking website. This not only serves as a magnet for quality customers but also sets you at par with your biggest competitors.
Keeping in mind that your site is like your online salesperson, the importance of keeping it sharp, clear-cut and attractive should be of utmost importance. Let us take an example of an ordinary salesman. If he is shoddily dressed, even getting past the security desk would pose a problem, and he would definitely be subjected to utmost scrutiny, on the other hand, if he is sharply dressed he would readily get a salute from the security even if he had no appointments at the particular building. The same goes for websites, if they are shoddily done, looking like student projects they will be overlooked by potential clients even if the services and products they offer are of very high quality.
When you get your website right, it not only puts you in a position to compete with your biggest competitors on an equal platform, but also allows you to negotiate for better prices for your services and products.
To get a quality website that will act as your online marketing tool, it is important to get an experienced web developer.